About Us

Rinna Beauty is not just a brand. It’s me. It reflects my look, my style, my taste, and my life. This has been nearly a decade in the making. I’ve tested every sample, chosen colors, approved ingredients, inspired the packaging, and now we are bringing it to you.

Chic. Sexy. Bold. No tricks.

I’ve been given a lot of labels during my career. Actress. Author. Designer. Housewife. But more than anything, I’m known for my lips. They’ve become my signature and the first thing people think about when they hear the name Lisa Rinna. I’m damned proud of it. Lips are a natural place for me to start, but it’s far from the end.

It’s not just about what you look like on the outside. It’s also how you feel on the inside. I want people to look gorgeous and be happy. My wish is for Rinna Beauty to empower people with confidence. This brand is about inclusivity. Be strong, be confident, be sexy, be yourself. Shine so bright that you burn their f’n eyes out. Be what you want to be and just go for it.

You look gorgeous!

Love ALWAYS, xoxo,